The platform’s policy to combat climate disinformation will remove content considered harmful to well-being.
Pinterest has launched a new policy addressing climate misinformation to keep false and misleading claims about climate change, including conspiracy theories, out of all content and ads on the platform.
As part of the Community Guidelines on Disinformation, the policy on combating climate disinformation removes content deemed harmful to the well-being, safety or trust of the public, including:
- Content that denies the existence or impacts of climate change, human influence on climate change, or that climate change is supported by scientific consensus.
- False or misleading content about solutions to climate change that contradicts the widely established scientific consensus.
- Content that misrepresents scientific data, including by omitting or suppressing evidence, in order to undermine trust in climate science and its experts.
- Harmful, false or misleading content about public safety emergencies, including natural disasters and extreme weather events.
All ads on Pinterest must follow the platform’s Community Guidelines which also updated the Advertising Guidelines to ban all ads that contain conspiracy theories, misinformation and lies related to climate change.
“The expanded policy against climate disinformation is another step in Pinterest’s journey to fight disinformation and create a safe online space,” said Sarah Bromma, policy director at Pinterest.
Pinterest has partnered with a few experts, such as the Climate Disinformation Coalition and the Conscious Advertising Network, to help guide and develop the new policy based on common themes of disinformation perceived across media platforms.
“Climate misinformation on digital platforms is a serious threat to the public support needed to address the climate crisis. We encourage others to hear about Pinterest’s efforts to reduce misinformation about climate change,” said Michael Khoo, co-chair of climate misinformation at Friends of the Earth.
