Created by REF+, the strategy has 3 films featuring characters such as the psychologist, the husband and the politician, who start to adopt extreme sincerity in their conversations
Karvi, a used car sales platform, features episodes in which transparency is taken to the extreme in a campaign created for Brazilian and Argentine audiences. The fun approach is intended to reinforce the trust attributes and review mechanism of the vehicles marketed by the companies.
Created by REF+, the strategy has 3 films featuring characters such as a psychologist, husband and politician, who start to adopt extreme sincerity in their conversations, to the point of becoming a “Certified Karvi”. “This level of transparency and trust will guide our message in all media”, says Renato Pereira, CCO of REF+.
According to Santiago Fernández Barrio, regional marketing director at Karvi, the objective is to create a differentiation in the market. “We are in an accelerated phase of growth and it is strategic for Karvi to establish this connection with consumers in a more creative and intelligent way”, he adds.
Datasheet
Client: KARVI
Product: Karvi Certificates
Agency: REF+
Title: Transparency
Chief Creative Officer: Renato Pereira
Creative Director: Paulo Zamora and Jhon Meza
Art Director: Felipe Higashi
Copywriter: Brayham Oviedo
Chief Operating Officer: Ricardo Calfat
Head of Accounts: Miguel Alvarez
Customer Service Executive: Victhoria Azcuaga and Ana Paula Cestari
Chief Media Officer: Fernando Calfat Jr.
Planning Director: Letícia Massa
Strategic Planner: Rafael Mendez
Social Media Coordinator: Bruno Perazio
Content Analyst: Mariana Gutierres
Project manager: Maria Giannoni
Producer: Five
Executive Management: Five
Director: Five
Production Manager: Lorena Domenighini
Art Direction: Uki D’Amico
Post-Production: Lábaque VFX
Editor: Martin Paniagua
Color correction: Laura Viviani
Music and sound studio: Calesita Music
Head of Brand: Santiago Fernández Barrio
Mr. Marketing Analyst: Matheus Santos
