remember the times when brands bet on the themes

The last advertiser to speak on the subject, Burger King invited teenagers to think about the importance of voting

If around Brasília, the electoral climate already takes over the aisles, in advertising, some brands are beginning to address the political theme in their campaigns and actions. This Wednesday (6), Burger King decided to invite teenagers to think about the importance of voting in the 2022 elections.

The campaign sought to follow a movement that was already happening among Brazilian artists and personalities on social networks and that was recently led by the TSE through the Young Voter Week. In the video created by David, BK asks consumers, “Do you like to vote for reality shows?” and then asks: “Then why don’t you do that in the elections?”.

This, however, was not the first time that the fast food chain spoke about the subject in its campaigns. In the last presidential election, held in 2018, Burger King launched the Whopper in White.

The film, signed by the same David, showed a personalized electronic ballot box in which consumers could choose whether to vote for a candidate or blank. At the end of the action, those who voted blank received the Whopper in White first hand.

In the 2020 election, when voters chose mayors and councilors, BK bet on the ‘Democratic Coupon’ action, in which consumers who presented a political saint, of any candidate, won discounts on products selected by the brand. The idea of ​​the campaign, conceived by the Ginga agency at the time, was to alert to the amount of political material thrown on the streets and avenues of the cities.

But it is not new that politics and elections are topics covered in advertising, and Bombril should say so. Carlos Moreno, the brand’s poster boy for many years, gave life to several presidential candidates, at a time when political polarization was not as great as it is today.

In 2018, Nextel was inspired by electoral debates in an action. The film, starring João Côrtes, highlighted the main advantages of Nextel in terms of customer satisfaction.

Another example, Ben & Jerry’s even offered a 10% discount to consumers who presented their voter registration in the 2018 elections. In addition, the company even changed the name of the ice cream from ‘Cone Sweet Cone’ to ‘Vote Sweet Vote’. .

See other campaigns that used elections and politics as a theme: