Swarovski reveals its newest partnership with Adidas in an exclusive and limited collection, the PREDATOR EDGE CRYSTAL. decorated with crystals Swarovski electrifying, the sneaker gets its most special version yet, giving way to the new PREDATOR EDGE CRYSTAL to light up the feet of football lovers, as well as the most important players in the world.
“Swarovski and Adidas have joined forces to partner on innovative products and fabulous new designs over the past few seasons. This latest partnership brings out the best of both brands, proving that creativity – even in very different areas – knows no bounds and Swarovski crystals represent an inclusive luxury lifestyle,” says Michele Molon, Interim CEO of Swarovski. .
Following the launch of the PREDATOR EDGE in January, the boot receives a brilliant update with this special version. In partnership with Swarovski, the iconic three stripes of the PREDATOR EDGE CRYSTAL feature thousands of precision-cut crystals embedded and integrated into the boot’s exterior.
Bruno Marrant, Category Director – Hype Football at Adidas said: “For this special edition, having Swarovski crystals as an ingredient offered our designers a palette of unparalleled inspiration, born from a shared passion for detail and high-precision craftsmanship. We look forward to seeing some of the best in the world stand out as they wear the boots on the field, play and dominate the moment with a mindset as expressive as this model.”
The entire campaign radiates positivity with Swarovski accessories, including pieces from the Millenia, Lucent, Harmonia, and Dulcis families. Inspired by nights under the lights, from the field to the party and all the amazing and memorable bright moments, PREDATOR EDGE CRYSTAL lets you discover an exciting new side of the multifaceted PREDATOR EDGE.
Keeping their innovative performance technologies with the added benefit of high-voltage glow, football stars like Paul Pogba will wear the boots on the pitch. The number of boots available will be limited, at Adidas stores, select partner stores and on the adidas.com website from April 4th.
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