Spotify has started its marketing campaign for the second season of the original podcast Hand to hand, which premiered on March 24. Among the actions, which take place until April 11, are audio advertisements on motorcycles and on community radios in five neighborhoods on the outskirts of São Paulo, including the neighborhood of Capão Redondo, the region where Mano Brown was born, in addition to Montanhão, Heliópolis, Vila Prudente, Elba Garden and Paraisópolis.
“It is undeniable that this original production has become part of Brazilian culture, raising relevant questions, generating conversations and identification among listeners on social networks. If the first season showed that Mano Brown is a presenter who connects deeply with his guests and with his listeners, it is only fair to continue amplifying the strength of these stories, expanding the debate around the podcast to different neighborhoods of São Paulo. This reinforces our role of delivering the best podcast content for free and, of course, bringing the Hand to hand more and more people”, says Ellen Rocha, Spotify Marketing Manager.
The marketing campaign, created by the Soko agency in partnership with Spotify, also includes free wi-fi cards near the Capão Redondo subway station, in São Paulo, so that residents of the region have the full experience of downloading the Spotify app and listen to episodes frompodcast Original Spotify Mano a Manothat are available for free on the platform. In addition to the actions, out-of-home (OOH) media in other subway stations; screens at bus terminals and over 2,000 advertisements in the back seats of major local bus lines.
On the second season of Original Spotify Hand to handthe MC continues to receive personalities from different generations and expand the dialogue with hitherto unexplored topics: public safety, basic sanitation, neuroscience, comedy and more.
In addition to discussing relevant topics and popular curiosity, the rapper also always finds a way to reveal the most personal side of the guest and his own story. With creative direction by Spotify Studios and Ghana and production by Spotify Studios, MugShot and Boogie Naipe, Hand to hand is an Original Spotify podcast with new episodes every Thursday, free, only on Spotify.
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