Amstel’s strategy is to strengthen the I Am What I Am campaign, which aims to encourage people to be who they really are.
A Amstel announced the launch of Amstelverso with a world tour debut pocket show”I Am Pabllo Global, Tour”, by Pablo Vittar. The brand says that the presentation will be available to all consumers free of charge from 1 am on Monday (11), after the end of BBB 22.
Amstel’s strategy is to strengthen the campaign I Am What I Amwhich aims to encourage people to be who they really are and proudly celebrate their uniqueness.
The project was developed in conjunction with the Mynd agency, an agency specializing in influencer and entertainment marketing, and the CryptoRastas team, responsible for one of the main NFT projects in Brazil. In addition, the project also included the digital strategy and implementation of Hub – Red Star.
When accessing Amstelverso, which will be available from this Friday, 04/08, at the address: http://www.amstelbrasil.com/amstelverso/, users will arrive with their avatars in front of the stage where Pabllo Vittar will perform the unprecedented show, which will show a countdown.
Visitors will be able to explore the space, which brings references from Amsterdam, the brand’s hometown. In addition, the environment will allow live interactions via chat between users and will feature games and QR codes, offering discounts on products or shipping.
To activate the immersion in the metaverse, the brand will count on its squad of influencers, such as Pepita, Bielo, Raphael Dumaresq and Mateus Carrilho. And it will also invest in communication on social networks, giving visibility to both the platform and Pabllo’s show, which is a preview of what will be shown at Coachella, a festival that takes place in the next few days in California, in the United States.
