The project marks the company’s 25th anniversary and seeks to convey the transformations it has undergone
RTM, a technology company owned by ANBIMA and B3, gains a new positioning and visual identity. The project marks 25 years of the company’s operations and seeks to convey the transformations it has undergone, from being a provider of telecommunications infrastructure and technology solutions to becoming an integration hub for the financial sector.
Based on work carried out by the WHY consultancy, built over four months, RTM adopts the positioning “Understand to integrate, understand to serve” and starts to present itself as an integrating hub of the financial sector. The new identity will be used in all the company’s communication initiatives.
“This reformulation responds to our new corporate strategy, of expanding the areas of business and innovation to focus on partnerships and acquisitions, and on the development of solutions that meet the Open Finance, the Brazilian payment system, and the Investment Fund Industry. ”, says Cláudia Paiva, head of communication at RTM.
