Campaign was executed by Wiper and will feature paid media, OOH, direct mail and podcast advertisements.
Koin launched its positioning campaign, called Mundo K, which marks the company’s new moment in the country and its expansion to Latin America.
The campaign, carried out by Wiper, uses the letter K, from the Koin brand, to propose “Um novo Kaminho”, “Com mais Klientes” and “Much more Krescimento”.
“The campaign aims to generate value for Koin, highlighting its differentials in B2B and B2C, and also supporting the company’s growth strategy”, explained Juana Angelin, Director of Marketing and Customer Success at Koin.
The campaign will be publicized in several ways, such as Paid Media, Out of Home (bus shelters and Eletromedia), Direct Mail and in a Podcast.
