Under the umbrella of ‘Power to empower’, Motorola brought together the collectives Valquírias Musical, the producer Gleba do Pêssego, the duo 2 Vilão, in addition to real characters, to produce the campaign to launch the new cell phone in the portfolio.
The action, which will unfold into several videos, was produced by Gleba do Pêssego, a producer formed by former students of Instituto Cria (NGO supported by Motorola) and directed by 2 Vilão, also linked to Instituto Cria.
To translate the essence of the campaign, real characters were used, who have a common point: they found in technology the tool to rewrite their stories.
In addition to being available on Motorola’s YouTube channel, the campaign video will be shown on the Globo.com portal and during the airing of the NBA games on Globosat channels in December, and inclusion on Rede Globo from January, as well as a presence in digital in Facebook of brand.
Campaign: g200 motorcycle launch
Producer: Peach Land
Executive/Creative Producer: Leo Sundays
Direction / Script / Creative: 2 Villain (Mary/Peri)
Assistant Director / Editor / Creative: William Candido
Director of Photography / Creative: Tatiane Ursulino
Art / Creative Director: Gabriel Soares
Soundtrack: Valkyries Musical and Apollo 9 Studio
Casting producer: Vitor Costa / 2 VillainPhotographer: Vinicius Souza