Project aims to promote health care within the gamer community
Sal de Frutas Eno teamed up with streamer Alexandre Borba Chiqueta, known as Gaules, in a partnership in the “Nenhuma Azia Vai Parar a Tribo” campaign.
The project aims to promote health care and counter social heartburn caused by prejudice and discrimination within the gaming community.
“I am very excited to have Eno join our Tribe in a campaign that aims to combat player toxicity, bringing our fun and performance first,” said Gaules.
The GSK Consumer Healthcare brand has become one of the official sponsors of the streamer who has over 3.3 million followers on Twitch and over 166 million hours watched on his channel in 2021.
“In this fight to make the gaming world more inclusive, we have developed a sponsorship model with a cause within esports,” said Juan Katz, Marketing Director at GSK Consumer Healthcare Brazil.
