The Escape Onix series is part of the #ConnectedToTheRealWorld campaign and is signed by the Commonwealth//McCann
Chevrolet, together with Porta dos Fundos, launched the series Escape Onix, which has three episodes presented by actress and comedian Thati Lopes.
The series is signed by Commonwealth//McCann, a division of WMcCann, and was based on the dynamics of the escape room game, where participants need to find tips to get out of a certain situation.
The project has the direction of Ian SBF, founding partner of Porta dos Fundos and creative leader of Porta dos Outros, and scenarios that bring the setting of the three themes of the episodes: Family Groups, Fake News and Digital Influencer.
The first episode of the series was released this Monday (11) and stars Sofia Santino, João Pimenta and Estevam Nabote.
“The objective of the Escape Onix series is to generate more connection with young people, the main target audience of our partner Porta dos Fundos. We bet on this format to show together how Onix has several technological resources that help us to connect in a healthy way and live experiences real”, explained Federico Wassermann, Marketing Manager for GM South America.
The production is a project of Porta dos Outros, a business unit of Porta dos Fundos, which aims to develop and produce original content in different formats and platforms, helping brands to relate to the audience.
The Escape Onix series is part of Chevrolet Onix’s #ConectadoAoMundoReal campaign, which stimulates the debate on a healthy relationship with connectivity.
“To create the Onix campaign, we sought to insert Chevrolet into a universe that is increasingly connected with its consumer. Porta dos Fundos is a successful model in terms of creativity, innovation and, above all, relaxation. multiplicity of looks for a very fun series”, says Mariana Sá, CCO of WMcCann.
