Campaign is part of a communication strategy by Lojas Renner that talks about sustainability
Renner launched a campaign to talk about sustainability and responsible fashion, with the motto “Re é Renner”.
The campaign has multiplatform content, partnership with content creators and is being shown on open TV.
“We believe that we have the role not only of developing an increasingly sustainable business, but also of disseminating this entire journey and inviting customers to participate in this change”, commented the Director of Corporate Marketing at Lojas Renner, Maria Cristina Merçon.
The campaign is part of a communication strategy by Lojas Renner that talks about sustainability. The Company announced that, in 2022, it reached the first cycle of public sustainability commitments, surpassing the goals established in 2018.
“While we celebrate the closing of this cycle, we are finalizing the design of our new cycle of sustainability commitments, which will be announced shortly. We want to have a positive impact not only on retail, but on society as a whole”, said the director of People and Sustainability at Lojas Renner, Regina Durante.
