The strategy, created by the Moma agency, reinforces the concept “The roads speak and Mercedes-Benz listens to every voice”
Mercedes-Benz Trucks put real truck drivers to star in the campaign in which it honors the entire category of professionals. The strategy, created by the Moma agency, reinforces the concept “The roads speak and Mercedes-Benz listens to every voice”.
With the motto #trucker makes it happen, the content has an emotional and heroic tone, portraying the efforts of professionals who travel around the country and contribute to products and services reaching their destinations.
In addition to a film for broadcast on open and closed TV, the campaign will feature actions on social networks, radio and magazines.
Datasheet
Agency: Moma Pro
Advertiser: Mercedes-Benz Trucks
Product: Institutional
CCO: Rodolfo Sampaio
Creation: Rodolfo Sampaio, Jorge Yoshida, Felipe Zambon, Felipe Previtali, Thiago Moreno, Franco De Felice
Assistance: Hildebrando Maneira Neto and Higor Matos
RTV: Ana Sampaio
Media: André Bezerra
Digital production: Brevvi
Approval: Ebru Semizer, Érica Rodrigues and Flávia Abrahão
Producer: Central Content
Directed by: André Lion
Contact: Carolina Freire
Line Producer: Guilherme Xavier
Production Director: Fernanda Scudeller
Director of Photography: Du Saldanha
Art Director: Bia Xavier
Editing: Andrei Moyssiadis
Colorist: Lucas Campos
Finishing: Central Content
Sound Producer: Blend Audio
