The brand wants to get closer to the public with the action, based on the ‘Breathe Deep’ positioning
With the aim of connecting with the Brazilian consumer, Halls bets on action for the World Kissing Day, celebrated this Wednesday (13). Activation is based on the “Breathe Deep” positioning.
For them, the decisive breath, in the midst of that “chill” in the belly before the kiss, is a way of illustrating the brand’s feeling and message.
Halls stated that he wants to appropriate that “breath” before decisions, and be that impulse that says “take a deep breath and go for it”.
The company joined forces with AmPm, convenience stores at Ipiranga gas stations, in a campaign that promises to warm up the commemorative date.
