Action is part of the campaign “The biggest Easter in the world? Relax, at Americanas you think”, launched earlier this month
Americanas took Easter to the brothers and sisters of Big Brother Brasil 2022, this Tuesday (12). Participants in the reality show won rabbit ears and were surprised by a red decoration in the house’s garden, which featured rabbit footprints.
In the action, the brothers participated in an egg hunt, where they had to find three Easter eggs. In addition, they could choose a person from outside the house to introduce.
After the egg hunt, it was the participants’ turn to look for a white stuffed rabbit. In it, there was a message that revealed a surprise for the brothers. Jessilane was the one who found the rabbit and freed the table of chocolates.
The action is part of the campaign “The biggest Easter in the world? Relax, at Americanas you think”, launched in early April, which features two videos and promotes Americanas’ own brand, D’elicce.