The entity uses the acronym ESG, which expresses sustainable practices from a social, environmental and governance point of view, to make an analogy, calling the action “ESG – Somos ESGtotados”
Ampro (Association of Promotional Marketing / Live Marketing) launched a campaign in which it criticizes the treatment that companies in the sector have received and asks for more respect and empathy on the part of brands and advertisers. The entity uses the acronym ESG, which expresses sustainable practices from a social, environmental and governance point of view, to make an analogy, calling the action “ESG – Somos ESGtotados”. The creation is by Dil Mota & The Thing Thinkers.
With the disclosure of the initiative, the entity recalls that the segment is going through a delicate moment, as a reflection of the pandemic, which meant two years of stoppage, closing of branches, cuts and layoffs.
“After two years devastated by the pandemic, we cannot carry out activities under the same conditions as before, such as mistaken job-to-job competition processes, long payment deadlines and not being treated as strategic partners or with the respect we deserve”, says Heloisa. Santana, executive president of Ampro.
For the association, it is necessary to build ways to have a sustainable and respectful market. A movement that passes through four fundamental points: how to conduct competitions; payments, with deadlines and alignments; requests for exclusivity, with the adoption of a logic similar to what happens today with advertising agencies and PR services; and feedback, with structured feedback and transparency.
