AlmapBBDO tops the list with eight films. Then comes Africa with four films
SBT announced the list of 30 finalist films for the first stage of the Best Commercial in Brazil 2021 award, after selection by an internal committee. Among the agencies, AlmapBBDO leads with eight films, followed by Africa with four. On the advertisers side, O Boticário and Bradesco are tied with four films each. Itaú appears in third.
The award now enters the stage of online voting with the market jury, from which the shortlist with the ten most voted films will be formed. And later this month, the same market jury will vote live to select the big winner of the year. In 2020, the film “Esperança”, created by Africa for Itaú, was elected the best commercial in Brazil.
Check out the list of finalists:
Agency: Africa
Customer: Itau
Title: Alice and Fernanda
Agency: Africa
Customer: Itau
Title: Autograph 1 of 5
Agency: Africa
Customer: Itau
Title: Nothing 1 of 5
Agency: Africa
Customer: Vivo
Title: Gastronomy 1 out of 5
Agency: Almap BBDO
Customer: Link
Title: Sheila
Agency: AlmapBBDO
Customer: Link
Title: Camaro
Agency: Almap BBDO
Customer: The boticario
Title: Explanations
Agency: Almap BBDO
Customer: Optics Carol
Title: Boyfriends
Agency: Almap BBDO
Customer: The boticario
Title: winter has come
Agency: Almap BBDO
Customer: The boticario
Title: Tattoo 4 of 5
Agency: Almap BBDO
Customer: Whatsapp
Title: Thanks 1 out of 5
Agency: Almap BBDO
Customer: The boticario
Title: Front line 02
Agency: AREAG Communication
Customer: YPÊ
Title: voice assistant
Agency: DPZ&T
Customer: MC Donald’s
Title: Reacts
Agency: gallery
Customer: Vivo
Title: Rainbow Campara
Agency: gallery
Customer: Mc Donald’s
Title: Destinations
Agency: GUT
Customer: Unilever – Where
Title: More or Less
Agency: GUT
Customer: Free market
Title: GOAL 335 03 DE 05
Agency: Advertising ID
Customer: FEBRABAN
Title: It seems 02 to 05
Agency: Leo Burnett
Customer: Bradesco
Title: Poseidon 1 of 5
Agency: New SB
Customer: SEBRAE
Title: SB Dias
Agency: Ogilvy
Customer: Betfair.net
Title: little girl
Agency: Publicis
Customer: Heineken
Title: Green Path 01 The 05
Agency: Publicis
Customer: Bradesco
Title: Fireflies 1 of 5
Agency: PBC Communications
Customer: Bradesco
Title: allies
Agency: PBC Communication
Customer: Bradesco
Title: Flintstones
Agency: Talent Marcel
Customer: Sure
Title: Everything Here 01 of 05
Agency: WMCCANN
Customer: American
Title: Magic Box
Agency: Wunderman Thompson
Customer: Amstel
Title: I am whats I am 3 de 5
Agency: Wunderman Thompson
Customer: Avon
Title: Look again 1 of 5
