The decision reflects a change in the company’s business structure, which now operates in three verticals: Porto Seguros, Porto Saúde and Porto Seguro Bank
After almost 80 years of existence, Porto Seguro adopts a new name, Porto. The decision is a reflection of a change in the company’s business structure announced on Tuesday (12). The company starts operating in three verticals: Porto Seguros, Porto Saúde and Porto Seguro Bank.
A move that seeks to expand the business potential, opens space for entry into the financial segment and for a closer relationship with each public, according to the company.
“Porto reaches a new moment, where we want to reinforce the evolution and strength of the brand in the market. We are looking to the future. We have a new brand, which communicates to the outside all the evolutions that we are experiencing here, with innovation, technology and verticalization to generate more autonomy and diversification of our business”, says Luiz Arruda, Executive Director of Marketing and Customers at Porto.
The new brand was developed with the support of Porto Rocha, FutureBrand and GUT consultancies. According to the company, the logo, with simpler features and application with a diversity of colors, seeks to convey the synergy that Porto wants to have between verticals. For publicity, the brand has a series of media actions, with a campaign on TV, internet, social networks and proprietary channels.
