Bradesco is responsible for the Christmas experiences that residents and visitors of Gramado and Curitiba will have access to at the end of the year.
The bank is the official presenter of the 36th edition of Natal Luz Gramado, which will take place until January 30, 2022, where people will be able to take photos in three different areas, all decorated for Christmas, and a window with forced perspective that employs optical illusions.
The 36th Christmas Light in Gramado is a realization of Gramadotur, a Municipal Authority that is responsible for public events in Gramado and promotion by the City Hall of Gramado.
In Curitiba, the Christmas show at Palácio Avenida will have the theme “O Segredo das Janelas, O Natal da Esperança” will be broadcast on the bank’s Youtube channels and on Teatro Bradesco on December 18th.
The 31st edition of the presentation will feature the participation of Carlinhos Brown and will be in a virtual format, due to the norms of social distance.
“More than ever, at this moment, it is necessary to prioritize the safety and health of people. It is important to emphasize that the option for the virtual show does not change Bradesco compromissos commitment to offering innovation and magic to the public. We will have a very high level virtual Christmas special, with impressive audiovisual resources and an emotional narrative”, explained the bank’s Marketing Director, Márcio Parizotto.
According to the note sent to the press, the story is starred by the character Pedro, a dreamy and curious boy, played by child actor Agyei Augusto. Walking in the vicinity of Palácio Avenida, Pedro finds the streets empty and the windows of the building closed, and soon wonders if the charm of Christmas would be lost forever.
Brown will play the role of the guardian of Palácio Avenida, who will reveal to the boy the secrets behind the windows. In it, the choral children of the Education Program will represent hope, singing several songs in scenes recorded in their host institutions.
“Although we have followed strict production protocols, this year we had a little more flexibility to record with the children, which will allow us to give them once again the leading role they have always had in shows. Using the latest in 3D technology, the choristers will be digitally inserted into our scenario”, explains the creative director, Ricardo Rizzo.
The bank also explained that from December 1st to January 6th, the building’s facade will be decorated and illuminated, accompanied by a Christmas music track, allowing people to take photos and videos.