Aiming to connect even more with the Brazilian consumer, Halls, a Mondelēz Brasil brand, bets on a special action for the World Kissing Day. Activation is based on the “Breathe Deep” positioning, which aims at moments of trust that cannot wait and demand a lot of attitude. For them, the decisive breath, in the midst of that “chill” in the belly before the kiss, is a great way to illustrate the brand’s feeling and message. Halls wants to appropriate that “breath” before decisions, and be that impulse that says “take a deep breath and get up”. The company joined forces with AmPm, convenience stores at Ipiranga gas stations, in a campaign that promises to warm up the commemorative date.
The action will take place on April 13, from 12:01 am to 11:59 pm, and will be valid in all AmPm stores in Brazil. To win is very easy: just go to a participating establishment, take a picture giving a kiss of any kind – on the mouth, on the cheek, on the friend, on the relative, on the crush, as you prefer – and put the #BeijoComHallsÉLogoAli tagging the profile. from @halls and @ampmbr. All right, take Halls home!
Both brands aim to motivate game-changing attitudes, with consumers who want to make it happen. On the way to the ride or after, at any time, Halls and AmPm are there to accompany any adventure. That’s why they decided to team up to target Brazil’s kissers who choose to take a deep breath and play with confidence. – day or night.
“Beijo is all about Halls, it’s an organic movement of consumers with our brand and there’s nothing like Kissing Day to carry out this action. With AmPm as a great ally, also present in the moments of purchase and consumption of our product, we will distribute Halls to kissers on the 13th, assuming that we are the brand of the most delicious refreshing kisses and make out in Brazil.”, comments Anna Carolina Teixeira. , Director of Candies and Gummies at Mondelez Brasil.
In 2022, Halls intends to connect communication even more to the tastes of the national public and to play in actions that consolidate it as a stripped-down, authentic and daring brand. Marking its presence in the consumption practices of young and independent people, and always on in the virtual scenario, strengthening itself as number 1 in the gum and candies market.
“There is nothing better than using the day of the kiss as a reason to move our social networks and get closer to our consumers. The action in partnership with Halls will certainly generate flow within our stores and reinforce the positioning of the brands. “Take a deep breath” and then “It’s right there”, says Viviane Athar, Head of Martech & Food at AmPm.
The action is valid on April 13, until stocks run out and has a limit of one unit per participant.
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