Responsible for looking for new sales and service channels and models, marketers saw the high demand of the last year reflected in their compensation: 40% of the positions had an increase above inflation, while 50% registered a stable compensation. That’s what a recent survey conducted by PageGroup, a global leader in executive recruiting, shows.
According to PageGroup 2022 Compensation Studyworkers from other segments, such as health, real estate, logistics and IT, saw a jump in their income precisely in a period in which a good part of the salaried workers suffered salary losses.
The survey reveals real salary gain in 55% of the positions evaluated in relation to the same study last year. The cases of salary replacement or maintenance represented 41% of the positions, while those that registered a decrease totaled 4% of the positions. Of the 719 positions analyzed, those that stood out in the Marketing sector among the biggest increases in compensation were performance analyst and manager (15%), digital transformation manager (10%) and User Experience (10%).
“The immediate confinement, remote work and permanent attention with the new coronavirus boosted new demands, directly impacting professionals linked to health, logistics and technology. During this period, we noticed a high demand for workers in these segments and this ended up generating a dispute for talent, reflecting on remuneration”, explains Gil van Delft, president of PageGroup in Brazil.
To prepare the study, the PageGroup consulted last year 6 thousand professionals from all over Brazil to understand what their real impressions are about the current market. The executives consulted hold positions ranging from management support positions (Page Personnel) to upper and middle management (Michael Page). The company sought to understand how professionals view their careers, the employer’s position in their professional development and other factors that complete compensation.
From this consultation, the company was able to trace the monthly remuneration of 719 positions in 15 sectors (Engineering & Manufacturing, Logistics, Retail, Sales, Marketing & Digital, Agro, Information Technology, Legal, Health & Life Science, Finance & Tax, Insurance, Banking & Financial Services, Human Resources, Real Estate & Construction and Secretarial & Business Support). The positions were listed in monthly salary ranges that vary according to the professional’s experience (junior, full, senior or coordinator) and the size of the company (small, medium or large).
8 out of 15 sectors have high salaries
Most of the sectors surveyed had more positions with a high average salary when compared to the previous survey, according to the PageGroup 2022 Remuneration Study. This list includes banking, health, real estate, human resources, secretarial services, insurance, logistics and technology . The sectors that stood out for their salary stability were: engineering, agro, finance, legal, marketing & digital, retail and sales.
The analysis of positions by sector was also carried out to understand the percentage of professions covered by high or stable remuneration:
on high
Insurance – 100%
Logistics – 85%
Banking – 80%
RH – 74%
Real estate – 73%
Health – 70%
Secretarial – 68%
TI – 60%
Stable
Engineering and Legal – 87%
Retail – 86%
Agro – 60%
Sales – 52%
Marketing & Digital – 50%
Finance – 48%
Marketing & Digital
Due to the last two years of the pandemic, Digital operations were accelerated due to the intensification of consumption behavior in online environments and the opening or improvement of companies’ e-commerces. Digital commerce represented less within the business and now receives greater attention.
Omnichannel, based on the consumer experience at all points of service and physical and virtual channels of the company, places the customer at the center of the consumer journey to better serve them.
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