A Samsung launched yesterday (8), the campaign “Tomorrow’s Place”, which brings the concept of “digital nomad”, showing that it is possible to study, work and stay connected anywhere through the Galaxy Ecosystem. The film stars the actor and businessman, Bruno Gagliasso, and parallels the Galaxy Book Pro 360.
“It’s a campaign developed with innovative storytelling to show users the various possibilities of ‘Place of Tomorrow’, which can be wherever they want. We want to create engagement and curiosity, in addition to allowing people to understand the content from different points of view”, explains Sabrina Compatangelo, marketing manager for the mobile devices division of Samsung Brazil. “People have realized that it is no longer necessary to always be in the same physical space to carry out daily tasks, and that is precisely the idea of the campaign: to show that it is possible to connect with the world without ceasing to connect with oneself through the products that make up the Galaxy Ecosystem”, he adds.
The video made by Cheil Brasil and produced for Samsung’s proprietary channels, show the actor in a secluded place surrounded by vegetation, showing that it is possible to maintain a balance between personal and professional life and still stay connected with other people in a practical and efficient. The film’s soundtrack was composed based on the musical references of Gagliasso and the place where it was recorded, bringing even more immersion in the story told by the audiovisual medium.
Another interesting curiosity of the campaign is the use of the Galaxy Book Pro 360. The device, which can be used as a tablet, is connected to the concept of versatility brought by the film, as it features a hinge that allows
The video is available on the Samsung Brazil channel on YouTube and the spin-offs will be disclosed in other company profiles on social networks.
Technical data sheet | Samsung
Customer: Samsung
Product: NPC – Galaxy Book Pro 360
Agency: Cheil Brasil Communications
Qualification: Tomorrow’s place | Galaxy Book Pro 360
Executive Creative Director: Felipe Andrade
Creation director: Deny Zatariano
Editor: Filipe Sanches
Art direction: Andre Lopes
General Director: Tatiana Pacheco
Service:Denise Azevedo, Jorge Maio, Thamires Barros, Aline Feliciano
Planning: Paula Queiroz, Thays Klemp
Media: Eduardo Ferreira, Lucas Galvão, Amanda Kleinubing, Wanessa Dantas, Caique Bruno
RTV:Regina Shnaider, Cristiane Marinari
Edition: Marcelo Mayer
Motion:Renan Presti Scribe
Approvers:Lucia Bittar, Sabrina Compatangelo, Jan Guimarães, Jean Mendes
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