‘Máquina de Bolinhas’ is created by Africa and directed by Pedro Becker
Believing in technology as a way to connect people, Vivo put Rafael Nadal in a duel with children.
In the film ‘Máquina de Bolinhas’, created by Africa, the brand wants to reinforce its positioning ‘Live what brings you closer’ in a relaxed way.
With the help of a cell phone, the kids start shooting a large amount of marbles for Nadal to hit across the court.
“It’s a story about how technology can be magical and make three children manage to challenge the greatest tennis player of all time,” said Rafa de Miranda and Rapha Borges, creative directors at the agency.
The film will be shown on PayTV and on Vivo’s social networks during the Monte Carlo tournament.
Datasheet:
Agency: Africa
Customer: Vivo
Title: Ball Machine
CCO: Sergio Gordilho
Executive Creative Direction: Bruno Valença, Angerson Vieira and Rodrigo Barbosa
Creative Direction: Rapha Borges, Rafa de Miranda and Alexandre Giampaoli
Creation: Rapha Borges and Rafa de Miranda
VP of Operations and Customer Service: Carolina Boccia
Attendance: Marco Piza, Stephanie Barbatto, Larissa Bertin, Rafaela Petita, Natalia Chamadouro and Gabriela Rosa
Media: Aga Porada, Thiago Martinez, Pedro Judice, Sumaia Garcia, Tatiana Araújo, Victoria Molina and Beatriz Citadini
Planning: Aldo Pini, Luciana Mussato, Marcella Pappiani, Flávia Antoniolli
Agency production: Rodrigo FerrariPatricia MelitoEduardo Machado
Principal: Pedro Becker
Producer: Delicatessen Films
Executive production: Tathiana Pires and Claudio Costa
Production Coordination: Grayce Felix
Attendance: Marcella Kaulino
Post-production coordination: Viviane Torre
Sound Producer: LOUD+
Musical Direction: Gustavo Garbato + Felipe Kim
Attendance: Karina Amabile, Prissioni Miranda, Hingrit Nitsche
Executive production: Maia Feres
Musical production: Felipe Kim, Fabio Smeili, Bernardo Massot, Henrique Guimarães, Hugo Mariutti, Rafael Cabelo, Rodrigo Scarcello
Finishing: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa, André Gianini, Mauricio Canezin
Production coordination: Rafael Silvestrini, Leticia Nunes, Ingrid Mabelle, Lara Fratucelli
Customer approval: Marina Daineze, Juliana Covino, Fabiana Santucci, Bruna Borklian
