Universo M, the brand’s digital platform, will feature content created by influencers
Marisa reached 14 million hits on the Universo M branded content platform, and invited influencers Hariany, Marcela McGowan and Sarah Fonseca to be her ambassadors.
The influencers will create content on fashion tips, trends, finances, behavior and other topics of the female universe on the platform.
The news was announced through a video, produced by F&M Works, which was released this Wednesday (13).
“We are delighted with the success of Universe M and all the feedback we have received. With the new ambassadors, we want to leverage these materials and contribute even more to strengthening the self-esteem of Marisa’s consumers,” said Christianne Toledo, Marisa’s marketing director.
The M Universe was launched in September 2021 with the purpose of helping the brand’s consumers self-esteem and in addition to topics such as fashion, well-being, finances and behavior, the platform also has style consulting made by influencer Thais Farage, in the editorial Dica Fashion do Dia.
The new brand ambassadors recorded interviews for the M Universe, telling more about their careers and the topics they will address. The videos will be released from the 18th of April.
The platform can be accessed through the brand’s digital channels, such as the website and app, available for Android and IOS systems.
