The first video premiered on April 10th and was co-directed by Lázaro Ramos.
Buscopan launched a campaign starring Taís Araújo, Lázaro Ramos and Vladimir Brichta.
The campaign highlights the signature “Whatever your stomach ache, go Buscopan” and brings three films to TV, with the sound signature “Bus-Co-PAN!”.
The first video premiered on April 10th and was co-directed by Lázaro Ramos.
“It’s the first time the three of us have performed together, and it was very significant for us. Despite having a script to follow, the naturalness of our coexistence brought the lightness and humor that we were looking for in the campaign”, stated Lázaro.
“It’s something everyday in our life, after all, who never feels that kind of pain, right? So the result was very organic. Personally, our biggest challenge was to stop laughing while recording. We were so excited, happy and comfortable with the subject, that it was really a pleasure to record, especially with our compadre”, said Taís Araujo.
Vladimir Brichta added that doing a campaign with friends was an old desire and that being directed by Lázaro was “the realization of a dream”.
“The trio’s spontaneity and genuine relationship is something unique and loved by Brazilians. This true relationship was the perfect premise for the lighthearted and humorous campaign we wanted for Buscopan”, explained Leticia Arslanian, director of consumer marketing and integrated communication at Hypera Pharma.
In addition to TV movies, the campaign will also be publicized on the brand’s and partners’ social networks.
