For the most nostalgic drivers, the novelty of Waze, an urban mobility app, is a full plate. Users of the app can go back in time and hear voice instructions with slang from the 70s, 80s and 90s while driving.
Drivers can choose to have a DJ from the 70’s, an aerobics teacher from the 80’s and a pop diva from the 90’s. : a 70s kombi, an 80s sports car or a classic 90s SUV.
“Most of our users are millennials and are between 26 and 41 years old. Therefore, they somehow have an affectionate relationship with the culture of those times. Our objective with this activation is to celebrate these memories and connect us even more with drivers”, says Anasofía Sánchez Juárez, director of Waze in Latin America.
The experience is available in the app for a limited time. To activate it, simply tap on “My Waze” in the app and click on the “Drive in the 70s, 80s or 90s” banner.
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