According to the report, all regions showed an increase, including Latin America
Publicis Groupe recorded a 10.5% increase in the first quarter of this year, reaching €2.8 billion in the period. In a balance sheet published on the website, the company considered the result as ‘above expectations’.
The report also showed that all regions showed growth – Latin America (13%), Asia (14.4%), Europe (14.9%), Middle East (13.4%) and the United States (8%).
The growth comes since 2021, when the group had an increase of 2.8%. In 2020, at the beginning of the pandemic, Publicis had a drop of 2.9%.
Additionally, CEO Arthur Sadoun revealed that Publicis Sapient grew by 18% globally. “We started the year very strong, both financially and commercially,” he said.
“After leading all new business rankings in 2021, we are confirming our growth with significant wins in the last quarter such as McDonald’s, Singapore Tourism Board, Siemens, Pepsi and the biggest pitch of the year so far, AB InBev,” he said.
