The performance will be led by Vitrine, the agency’s hub specialized in the discipline, with deliveries of creation, planning, negotiation, media purchase and management of actions.
The Galeria agency announced that it had won the investments in Itaú Unibanco’s Out of Home media, after winning a bid initiated at the beginning of the year. The task will be performed by Vitrine, the agency’s hub specialized in the discipline, with responsibility for the delivery of creation, planning, negotiation, media purchase and management of advertising actions.
According to Guilhermo Bressane, marketing director at Itaú Unibanco, the financial institution sought to include three elements with OOH’s competition: the creative quality and adequacy of the messages to the medium; planning intelligence; and the ability to operate throughout the national territory.
“OOH media reach 87% of the Brazilian population. It is a strategically fundamental means of communication, which allows a series of applications and creative solutions for the advertising and marketing engineering of brands that want to impact the entire consumer journey”, says Paulo Ilha, Chief Media Officer of the Galeria. Vitrine, created in September last year, already holds the Vivo and McDonald’s accounts.
