Easter arriving, chocolate in sight, and the same symbols as highlights. But the question that doesn’t want to be silent is: do these symbols really have the face of Brazilians? Thinking about that, Guarana Antarcticathe brand that is the face of Brazil, brings a novelty to mark the date, a special song that places the caramel mutt as the protagonist and brings the community to enjoy with a lot of Brazilianness and icons that reflect the culture of our country.
Therefore, Guaraná Antarctica invited Brazilians to co-create a new song for this commemorative date, but this time, honoring a symbol of our daily lives, the caramel mutt mascot. The action, carried out in partnership with the agencies Soko e Snackhappened in Twitter and came to life in the comedian’s voice Diogo Defante.
LET’S CREATE THE NEW EASTER MUSIC BR WITH THE @DEFANTEDIOGO?
no gringa stuff, it’s caramel doguinho here!
Let’s do the lyrics in the comments?
I START:#easter pic.twitter.com/ZdEdTm92hR— Guarana Antarctica (@guarana) April 11, 2022
The result couldn’t be better: “with pry eyes, biting slippers, a delicious flea, I am the caramel…”. The full song is available on the brand’s social networks and on the Coisa Nossa YouTube channel. Check out:
“In all our actions, we aim to rescue BR culture and DNA, through ideas that represent this inside joke for 200 million Brazilians. That’s why we couldn’t leave music aside at that moment, and of course, our symbol, the caramel mutt, which is already so well known to the public.”, explains Jonathan Santos, marketing coordinator for Guaraná Antarctica.
Technical sheet | Guarana Antarctica
AMBEV, Guarana
Soft Drinks Director: Juliana Grinberg
Head de marketing: Lucas Oliveira
Marketing manager: Alexandre Lemos, Eric Magalhães Costa
Marketing coordinator: Gabriela Verissimo
Planning: Phelippe Lima
Media Strategy: Jacqueline Silveira
SOKO, creative agency
Founder and CCO: Felipe Simi
Founding partner: Pedro Tourinho
Executive Creative Director: Rafael Ziggy
Creation director: Rafael Alves
Redaction: Isadora Correia
Art direction: Manoel Michael
Contents: Bruna Camargo
Snack
Attendance: Mariana Pierry, Gabriela Falcade, Laura Nagem, Felipe Espinola
Contents: Patricia Calil, Daniel Sewell, Roberto Coutinho, Diego Vasconcelos
Creative Planning: Leticia Prado
Production: Ordilei Haine, Alcides Rocha, Igor Ribeiro
Artistic Production: Marjorie Vetorazzo, João Paim
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