The event will take place on April 19 at Priceless, the brand’s gastronomic complex
Mastercard announced the sponsorship and holding of Esquenta do Baile by Vogue Brasil, in São Paulo.
The fashionista party’s Esquenta will have the same theme as the main ball, Brasilidade Fantástica, which addresses modernist artistic narratives as a way of celebrating Brazilian diversity, at a time when the Week of Modern Art is 100 years old.
The event will take place this Tuesday (19) and will receive guests at Priceless, Mastercard’s gastronomic complex, located on the terrace of Shopping Light, in the historic center of São Paulo.
The place – and the sponsorship of the party – are part of the brand’s experiential and sensorial marketing strategy.
“The Mastercard brand is constantly evolving and Vogue’s Esquenta do Baile complements our multi-sensory marketing strategy even more”, explained Sarah Buchwitz, VP of Communications and Marketing at Mastercard Brasil.
Esquenta’s guests will have access to a menu signed by the Chef and Priceless partner, Onildo Rocha; and the drink Alegoria, a label created for the event by mixologist and space ambassador Alê D’Agostino.
The event will start at 7:30 pm and will feature the presence of DJ Giu Viscardi and a pocket show by the trio Gilsons and Marina Sena.
