Continuing with its release schedule scheduled for 2022. Want to know more? Be sure to follow ADNEWS on social media and stay on top of everything!, Burger King has just announced BK Milanesa, a product that combines two characteristics that are among the passions of Brazilians: breaded and tasty breaded meat, with all the flavor of grilling over the fire like barbecue. Crispy and tasty, the new sandwich is a limited edition that can be tasted in two versions, with one or two hamburgers (double meat). The novelty will be available for three months at Burger King restaurants across the country and can also be purchased via delivery, app and aggregators.
Check out the release: https://youtu.be/VKUSX_YWjOE
BK Milanesa aims to meet the desires of Brazilian consumers, who have among their preferences the breaded flavors and — of course — from grilled over fire to barbecue “We have an internal vein of innovation, with a team totally focused on creating new products . The format allows us to look especially at our client, creating platforms that are the face of Brazil. The breaded beef is one of the main requests by the public at lunch and we saw an opportunity here to explore a niche that has not yet been explored in the market”, comments Juliana Cury, Marketing & Innovation Director at BK Brasil, master franchisee of Burger King and Popeyes. in the country.
The novelty was announced after several market research and tests that proved all the flavor and quality of the sandwich, which already reaches the portfolio 100% free of ingredients of artificial origin “We aim to deliver a menu free of dyes, preservatives and flavorings of artificial origin and the launch would be no different. We are committed to offering increasingly differentiated tasting experiences”, adds Juliana.
The entire communication trousseau brings a beach appeal, migrating the scenario of the BK campaign, usually in a restaurant, to one of the places that most soothe the heart of Brazilians. With real bodies and people, the film, aimed at the digital universe and, for TV, carries all the good humor and light and fun tone that are characteristic of Burger King — After all, what do we look like when we roll in the sand? “We are not only concerned with bringing the product that is the face of Brazilians, but also with a creative that translates the Milanese style that is only available here”, concludes the executive.
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