Created by David Madrid, the campaign brings people confused with plant-based nuggets
Burger King has brought irony to the world in its new campaign about the restaurant chain’s plant-based Chicken Nuggets.
In the campaign, created by David Madrid, it highlights themes such as fatherhood, relationships, telephones and the environment, hooking up with BK’s vegetarian menu.
The film shows confused characters, dealing with everyday revelations, and carries the message: “chicken nuggets without chicken… but with a taste of chicken. Confused”.
“This is such a fun platform, so relevant to the brand, the product and the plant-based category, which we wanted to keep exploring more and more,” said André Toledo, ECD at DAVID Madrid.
The campaign will be publicized on the radio, in printed newspapers and cinemas, in Spain and Portugal.
“Burger King’s meatless alternatives are getting more and more confusing. So we wanted to reflect that with an even more confusing campaign than the previous one,” commented Iwo Zakowski, Head of Global Brand Marketing at Burger King.
