A Razer has just announced its plans for continued growth and investment for Latin America in 2022. The project aims to further strengthen the local teams working in the region’s commercial and e-commerce management sector, in addition to expanding the division’s product offering aimed at mobile and consoles.
To achieve the goals, Razer will increase investment in the region’s leading e-commerce platforms, such as Amazon (Mexico and Brazil) and Free market (Brazil, Argentina, Peru, Chile, Colombia and Mexico), in which the company estimates an annual revenue increase of 40%. The expansion of distribution channels will also allow the brand to offer more product options to Latin American gamers, including gaming chairs, console peripherals, streaming accessories, among others.
In parallel, Razer will tour the B2B market in several countries in order to strengthen relationships and introduce the growing Razer Latam team to the main distributors and partners in the region, developing customized strategies for each of them. under the leadership of Marcella SosaRegional Sales Manager Latam, and Luciana PucciMarketing Manager for Latin America, Razer will visit nine countries divided into two stages:
From April 18 to May 7, the delegation will travel through the Southern Cone of Latin America, including Brazil, Paraguay, Argentina, Chile and Peru, where Marcella Sosa and Luciana Pucci will be joined by Vitor Martins, Razer’s regional manager in Brazil, and Eugenia Lamarque, national manager of Razer in Argentina.
“The tour will not just be a way for us to establish contact with distributors in each of these countries. We really aim to strengthen one of the most passionate gaming communities in the world. This approach will allow us to better understand consumers, understand their needs and identify opportunities to grow together with the region”, explains Marcella, Regional Sales Manager for Latam.
During the visit to Peru, Razer will also introduce to the local market Jorge Milla de León, Razer’s new country manager in the country, who arrives with the mission of strengthening local relationships and developing new partnerships.
In a second moment, between May and June, the Razer team will cover the northern region of Latin America, with visits to Colombia, Costa Rica, Guatemala, Mexico and El Salvador. At this stage, Sosa and Pucci will be joined by Manuel Gomez, country manager at Razer in Mexico and Central America, and Delio Molina, the company’s newly appointed country manager in Colombia.
“One of our main objectives during our trips through Latin America is to reinforce our market strategy with the region, not only in the e-Sports and games sector, but in mobile products”, said Luciana Pucci. “Our approach prioritizes products designed to satisfy gamers’ needs on multiple fronts, from chairs to streaming hardware to the world’s largest Chroma RGB ecosystem, as well as microphones, headphones, and other peripherals.”
The visits will conclude when the delegation arrives in Mexico, one of the main stops. There, the team will engage directly with the eSports community, establishing new and exciting alliances with a soon-to-be-announced partner.
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