Company signed a partnership agreement with exclusivity in the marketing of an inventory of 300 faces within the game
Eletromidia will offer OOH media to brands within Cidade Alta, one of the main virtual platforms with 2.1 billion hours watched worldwide. The server now has more than 5,000 players, of which 700 are streamers and influencers who create content about the game.
The company signed a partnership agreement with exclusivity in the marketing of an inventory of 300 in-game faces that will be traded in circuits of 50. The server’s content is present on the main gaming platforms, such as Facebook Gaming, Twitch, YouTube and Booyah.
“Eletromidia is part of the consumers’ journey, no matter where they are. We see the metaverse as another “away from home” environment and this partnership with Cidade Alta allows us to offer brands another opportunity to connect with the audience, being part of the player’s experience”, says Lucio Schneider, CMO at Eletromidia .
In 2020, with the pandemic, the gaming market in Brazil grew 140% compared to last year, moving US$ 1.5 billion, according to data from gaming consultancy Newzoo. Also according to the consultancy, Brazil currently has about 75.5 million gamers and another 28 million who consume game-related content.
