A movement, according to the company, that takes place at a strategic moment, when it plans to grow 35%
The CDR+ agency took advantage of the announcement of the achievement of three accounts, Omega Energia, CNH Industrial and SOLV Real State, to inform about the formation of a new leadership board.
As of this month, in addition to Caio Trevisan as CEO & CCO and Renata Arruda Aidar as CFO, the agency’s board includes Mariana Macedo (COO), Marcel Pazini (head of copy creative leader), Flávia Zaranello (Production leader), Bruno Pires (Head of Art creative leader), Bianca Cavallari (Media leader) and Paula Pulga (Social Media creative leader).
A move, according to the company, that takes place at a strategic time. After growth of 46% in 2021 compared to 2020, it projects to end 2022 with a high of 35%.
“At CDR+, we try to reduce the bureaucracy of advertising as much as possible. We have creative, agile and participatory processes. This format has been super recognized by customers who seek increasingly customized and complete deliveries. The idea is that the Board always participates in these processes bringing their baggage and strengthening the agency’s culture”, says Trevisan.