BK Brasil, master franchisee of Burger King and Popeyes in the country, announces its new Media Manager, CMI & Martech, Thalita Féba. With over 10 years of experience in the communication market, Thalita brings all her knowledge to the Company’s digital transformation journey. Graduated in Social Communication with an emphasis on Journalism and specialization in press relations and Growth Marketing, the executive has worked for large advertising agencies such as Leo Burnett, BETC (Grupo Havas) and F.Biz. With experience in the areas of strategic planning, media, communication and marketing, he worked with clients such as GPA, Fiat, Banco do Brasil, TOTVS, Google, B3, Mobil, Reckitt, among others. Before joining the BK Brasil team, Thalita was the Marketing Leader at Loggi Brasil.
“It is an honor to be part of the BK Brasil team together with the Marketing and Technology team, especially in this strong moment of acceleration and digital transformation that our brands have been betting on. I arrive to bring all my experience and knowledge so that, together, we can follow pioneers in the implementation of increasingly innovative projects, with a primordial focus on our customers”, explains Thalita Féba.
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