Starbucks Brasil today announced the launch of a new cup recycling initiative through the “Ciclobom” circular economy project – developed by BO Packaging with the support of paperboard producer Ibema and smart reverse logistics startup Green Mining – to breathe new life into single-use cups, turning them into cup gloves for hot drinks. As part of Starbucks’ global goal of reducing store and factory waste sent to landfill by 50% by 2030, the company remains committed to developing innovative sustainability initiatives, driven by a broader shift towards a circular economy.
“Starbucks in Brazil is constantly developing new initiatives to be locally sustainable and raise awareness of the planet’s problems. Cup recycling is connected to our goals of making a positive impact in the regions that host our stores and encouraging the circular economy of paper cups in our market,” said Sandra Collier, Director of Marketing, Loyalty and Social Responsibility at SouthRock, operator. licensed from Starbucks in Brazil.
First launched in 2021 as a pilot program at three Starbucks stores in São Paulo, Projeto Ciclobom recycles the brand’s iconic white paper cups and gives them new life, turning them into cup gloves. After just eleven months, the project has collected and recycled more than 80,000 cups. Ciclobom is now available in 9 stores in São Paulo, with the intention of expanding to 60 stores across Brazil by the end of the year.
From single-use paper cups to cup gloves
Starbucks Brazil customers can support Projeto Ciclobom by disposing of their single-use paper cups in designated collection boxes installed in selected stores. Then, Green Mining collects the cups and sends them to be processed by Ibema through a system that uses low water resources to separate the plastic layer from the paper. The plastic is sent for recycling while the paper fibers are transformed into 30% post-consumer recycled cardboard to become, in the future, a new sleeve for Starbucks cups, used for hot drinks.
The brand’s goal by 2025 is to create a cultural movement towards reducing waste by providing easy access to reusable cups, making them more convenient for customers to enjoy theirStarbucks Experiencewith your glasses and personal utensils. Worldwide, various programs and operating models are being tested with this goal in mind, such asborrow a glassin which customers order their drink in a returnable cup offered by Starbucks;100% Reusable Operating Models, which consider the total elimination of single-use cups, in favor of reusable cups, personal cups or dishes for local consumption; andPersonal Cups and Mug for Local Consumption (For-Here-Ware)to encourage customers to bring their own cups and emphasize the local drinking mug provided by Starbucks as the standard in-store drinking experience.
In Brazil, for customers who want to stay, sit and enjoy the physical coffee experience at Starbucks stores, partners can now offer the option of serving drinks in a mug offered by Starbucks as a local drinking experience with greater awareness of the planet. Additionally, during Earth Day (April 22), customers who purchase the select model of reusable cup at any Starbucks store nationwide will receive a free filtered coffee.
Find a Ciclobom collection box
The Ciclobom circular economy project is now available at the following Starbucks stores in São Paulo:
- Paradise: Rua Desembargador Eliseu Guilherme, 200
- Itaim Bibi: Rua Jesuíno Arruda, 626
- Moema: Alameda Jauaperi, 597
- Shopping Frei Caneca: Rua Frei Caneca, 569
- Berrini: Avenida Engenheiro Luís Carlos Berrini, 773
- Shopping Morumbi: Avenida Roque Petroni Junior, 1089
- Peacock: Avenida Pavão, 667
- Gomes de Carvalho: Rua Gomes de Carvalho, 1740
- Brascan Open Mall: Rua Joaquim Floriano, 466
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