“Heritage: Past, Present, Future” campaign counts with the participation of members of the brand’s partner creator team
Farfetch launched its Mother’s Day campaign highlighting national brands and celebrating the beauty of what is passed down from generation to generation, whether from mothers to their children or even from the youngest to the oldest.
The campaign “Inheritance: past, present, future” has the participation of three members of the team of content creators who are partners of the brand: Juan Guedes, Malu Borges and Wytoria Andrade, who reflect on values and lessons learned between generations in photos, videos and testimonials.
“The idea of heritage is inherent to fashion. We could not celebrate this concept at another time, since Mother’s Day is such a strong and special date for our consumer”, said Mariana Tozzini, branding manager at Farfetch.
The campaign brings a series of digital content that can be checked on the company’s proprietary channels: Instagram and website.
