Banco do Brasil announced the partnership with Fittipaldi Brothers, Enzo and Pietro, this Friday (22).
The partnership will imply an action that aims to connect the world of games with real motorsport, based on a strategy of social networks of Banco do Brasil with the young public.
Brazil is currently the third country with the highest number of gamers in the world, behind only the USA and China. On Twitch, the Fittipaldi Brothers are the largest racing channel in Brazil and the second in the world and, in addition, they have several followers on their social networks.
The project aims to reinforce the bank’s positioning, in addition to promoting the rejuvenation of the brand, the customer base and contributing to support publicity and promotion actions, contributing to the Bank’s business results.
Among other projects developed by the Bank, there is Squad BB, which aims to adapt the bank’s communication to the language and content formats that make sense for the segment, providing for the participation of influencers in promotional and advertising actions.
Currently, Squad has members who work and communicate with audiences who follow the eSports modalities: FPS (First Person Shooter), MOBA (Multiplayer Online Battle Arena) and Battle Royale.
