On the eve of German Beer Day, on the 23rd, directly from Munich to Brazil, Spaten was the brand that will endorse the 37th Oktoberfest in Blumenau in 2022. The arrival of the Ambev brand at Oktoberfest 2022 was announced this past Wednesday , on the 20th by the City Hall of Blumenau, also including Sommerfest 2023. Of the four decades of history of the traditional German festival, three of them had the participation of the company’s brands, leaving a legacy for the Blumenau public. Now, the company’s purpose is to bring Spaten, an authority on beer and one of the world’s first single malts, with a brewing tradition dating back to 1397.
Munich’s Oktoberfest, the biggest and most iconic celebration of German beer tradition, traditionally opens the festivities by bleeding the first barrel of Spaten every year. Now, the Oktoberfest in Blumenau, the second largest in the world, will also carry out the same tradition, reinforcing its Germanic heritage and connection with the birthplace of celebrations. German beer, whose origin dates back more than six centuries, arrives in the country full of stories and, of course, a lot of flavor. Creator of the Munich Helles style, Spaten is the ideal drink for those looking for a pure malt different from all those known by Brazilians. It has a remarkable malt flavor, but pleasant to drink, with a balanced body and flavor as its main characteristic.
In addition to the historical link that will be formed between the two largest Oktoberfests, in Munich and Blumenau, the brand intends to re-signify the consumer experience with its protagonism. According to Joice Carvalho, brand marketing manager:
“Spaten is an expert in beer and, therefore, could not be left out of the most important beer festival in Brazil. Like the Oktoberfest in Blumenau, the beer proposes an immersion in the beer culture through the palate, with the quality and flavor of a pure malt from the German school, ideal to accompany the public at all times.”
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