The action “Multi e Mãe” was created by Ampfy and has a team of influencers with different profiles
Multilaser launched its Mother’s Day campaign for 2022, which aims to humanize and bring humor to mothers’ routines.
The action “Multi e Mãe” was created by Ampfy and has a team of influencers with different profiles, such as actress Deborah Secco, presenter Chris Flores, streamer Mariana Ayrez and digital influencers Shantal Verdelho and Sabrina Dibynis.
“Mothers are plural. Therefore, we are looking for profiles with different personalities to participate in the campaign. We want to share, in a fun way, what it means to balance our own desires with motherhood”, explained Flávia Drummond, Marketing Director at Multilaser.
In addition to social networks, the campaign will also be broadcast on Discovery channels, on SBT and on the yellow line subways in the city of São Paulo.
“Mother’s Day campaigns always stereotype these women, putting them in this box of ‘being a mother’. However, we know that mothers are more than mothers. They are women who make it happen on a daily basis”, said Bruno Érnica, director of creation of Ampfy
