Hugo Rodrigues, chairman of McCann Worldgroup for WMcCann and for Craft, will accumulate the same position for the new company
Bradesco announced Aldeiah., a startup focused on strategy and innovation, to take care of its brand. The Village. will have Ana Boyadjian and Daniel Jotta as CO-Chairs.
At the end of last month, the bank announced the end of its relationship with Publicis Brasil. Agency, from Publicis Groupe, won the account about five years ago through a competition coordinated by the executive Márcio Parizzoto, who left the banking institution where he held the position of marketing director
Hugo Rodrigues, chairman of McCann Worldgroup for WMcCann and for Craft, will accumulate the same position for the new company and maintain the partnership with the IPG Group.
According to the startup, the partnership between Bradesco and Aldeiah. emerges in line with the need to pursue the “ideal unknown model”, with the philosophy of having specific centers in each of the areas of activity: podcasts, digital, streaming, experience, out of home and multiscreen, in a dynamic where everything orbits around of the customer’s brand.
For Aldeiah., today there are shopping marketplaces and there is Bradesco – the marketplace of opportunities for people’s lives. The mission will be to make this clear to consumers. with the new signature and purpose: “Bradesco, Entre Nós, Você Vem Primeiro.”