Strategy created by Voa agency also has Tiago Leifert as narrator and Casimiro as game commentator on the streaming service
The strategy to publicize the Copa do Brasil on Prime Video, created by the Voa agency, marked the debut of Iran Ferreira, known as Luva de Pedreiro, in his first advertising campaign, acting as a new poster boy for the Amazon streaming service.
In the commercial, Luva recalls one of his most popular videos, in which he kicks a ball over the entrance of a house and manages to dominate it on the other side, passing through various obstacles. This time, he takes advantage of the journey to reinforce in a good-natured way that the Copa do Brasil is on Prime Video.
In addition to him, names such as Tiago Leifert and Casimiro were also announced among the Prime Video team for the Copa do Brasil games. Also under the responsibility of Voa, the negotiation places Tiago as the narrator of 15 championship games on the Amazon streaming service, and Casimiro as a commentator on eight of them. In addition, they also work on social networks, reinforcing communication.
“We brought all the essence and naturalness of Luva to this, which is his first advertising campaign, and for a great brand, debuting in style on Prime Video. All in his own language to talk to the public who are passionate about the sport, conveying the message of a new moment and form of consumption”, points out Otto Frossard, partner and co-founder of Voa.