Created by VMLY&R, the initiative features a 60-second film and digital actions
The Sorriso brand chose funk and the dance of “passinho” for its new campaign in which it seeks to reinforce its elements of Brazilianness. The action, with music performed by MC Don Juan and curated by Mugshot, presents the concept “Refresca e Borah!”, in a script that celebrates the reunion between friends.
The communication also brings different “accents” of the country with references to local cultural expressions and the signature “The refreshing way of being Brazilian”. Created by VMLY&R, the initiative features a 60-second film and digital actions.
“We brought all the joy of this moment to the campaign through colors, music, Brazilian diversity and, of course, the reunion”, says Welner Alves, Colgate-Palmolive Toothpaste Manager.
