Globo reality comes to an end this Tuesday (26) with a record of sponsors
After 100 days of confinement, Big Brother Brasil 2022 reaches its last day with a record of sponsors. Arthur Aguiar, Douglas Souza and Paulo André are vying for the R$1.5 million prize. Over these three months, several brand actions took place in the program, such as tastings, parties and lunches, which generated buzz on social networks, whether in a funny or even exciting way.
On the first day of the reality show, Avon presented the brothers and sisters with a suitcase full of products, in an action that aimed to attract new representatives to the brand.
On social networks, the suitcases were successful and, according to the brand, became the best-selling product on the site.
Ouch…. More than ten walls are gone and I’m still tense! ? Each sister or brother who leaves takes a part of this story… In addition to my spy bag, the most desired in Brazil, of course. ? Want one just like it? Call an Avon Representative! #BuyIts #VemDeAvon #BBB22 pic.twitter.com/9yebcY2gMa
— Avon ? #VemDeBaseAvon (@AvonBR) April 13, 2022
Some time later, Avon was the subject of the networks again when it changed its name to “That brand there”, after a mockery of the administrators of Jade Picon’s account.
Still on Avon, one of the most exciting scenes of the program took place during a test of the leader sponsored by the brand. In the endurance test where the brothers had to be hugged in giant lipsticks, Pedro Scooby, Paulo André and Douglas Souza gave up to give the lead to Linn da Quebrada.
SHE DESERVES IT! SHE DESERVES IT! Lina showed what true RESISTANCE is all about with a great style of dance that was very exciting to watch! ? So come take a peek at the best moments of this historic leadership in #BBB22! ?✨ #VeioPraFicar #VemdeAvon pic.twitter.com/MzDoWM8PuW
— Avon ? #VemDeBaseAvon (@AvonBR) March 26, 2022
Still in the first month of the program, an image took over social networks: Naiara Azevedo punching a cheese in the leader competition promoted by Seara.
My reaction when they eat my last #LevíssimoSeara! Calm down, Naiara, you can guarantee more here: https://t.co/gNWdALBjke # SearaNoBBB22 pic.twitter.com/3sUhL1BbTT
— Seara Brasil at #BBB22 (@seara_brasil) January 28, 2022
Still talking about events in this year’s Big Brother Brazil competitions, Americanas was responsible for one of the first resistance tests of the edition.
today the brothers are going to spin like beyblade ? tell me who you’re rooting for using #team+ product name #AmericanasNoBBB #BBB22 pic.twitter.com/cI6hFiQmft
— americans (@americans) March 11, 2022
According to Gshow, the race entered the BBB ranking of longest races, ranking seventh, but what made the race stick in the minds of viewers were the faces and mouths of the participants during the race.
I still haven’t gotten over my test and those looks ?️ #AmericanasNoBBB #BBB22 https://t.co/FhaquV6wDV
— americans (@americans) March 15, 2022
In particular, the faces and mouths of Lucas Bissoli, who became the leader of the week with this event.
Me trying to convince myself that I deserve another purchase #AmericanasNoBBB #BBB22 https://t.co/AFdIDy7yZx
— americans (@americans) March 11, 2022
McDonald’s was also one of the brands that most engaged on social media during the program. Brother Luciano Estevan, who became famous for ‘wanting to be famous’, served as an inspiration for the restaurant, which joked about the situation.
During the BBB, Luciano said he had a dream of becoming so well-known that he could not sit down to eat a snack at Méqui.
Another subject involving McDonald’s that was successful in the networks was Arthur Aguiar’s passion for bread. After a “scolding” from the participant’s wife and former BBB Mayra Cardi, McDonald’s joined in the fun.
Arthur dreaming of a Big Mac
o Big Mac do Arthur:
✅ Two Burgers
✅ Lettuce
✅ Cheese
✅ Special Sauce
✅ Onion
✅ Pickles
❌ Bread with Sesame#MéquiNoBBB22 #BBB22— Méqui no #BBB22 ? (@McDonalds_BR) January 25, 2022
McDonald’s sponsored parties are the most awaited by the public and this year was no different. With zip lines, toboggan, cushion pool and “open” snacks, the party was one of the most talked about on the networks.
Today there’s a party at BBB, but you can have it at your house too. Get your discount coupon in the app. https://t.co/eiURO2QZSe# MequiNoBBB22 #BBB22 pic.twitter.com/rxnft48CDT
— Méqui no #BBB22 ? (@McDonalds_BR) March 18, 2022
Speaking of parties, the most commented and most engaged party on the networks was Pantene, which featured presentations by Luisa Sonza and Liniker, who had 92,000 mentions of the party as a whole, without necessarily mentioning the brand.
Ai, ai… Who watched the BBB22 live yesterday? I’m still daydreaming about every moment of my party… ? pic.twitter.com/kHyqYcHtjr
— Pantene #PANTENENOBBB ? (@PanteneBrasil) March 15, 2022
Another brand activation for this year’s edition was Arthur Aguiar’s return of the secret room dressed as an Easter bunny in a Lacta activation.
The idea for the action came up on the brand’s own Twitter and the program director, Boninho, liked the suggestion and confirmed that the action would happen.
How crazy would it be for Arthur to come back dressed as the Easter Bunny, huh? ✨? #BBB22 #RedeBBB pic.twitter.com/uSNNCIDIx1
— Throw (@Lacta) April 6, 2022
And that rabbit, huh? What madness! #BBB22 #LACTANOBBB #QUELOUCURALACTA https://t.co/rWRQFMcC54
— Throw (@Lacta) April 7, 2022
