Area will be responsible for analyzing data and insights from branded content networks and projects
GUT São Paulo announced the arrival of Patrícia Moura to lead the agency’s new Content area.
The area aims to bring a creative look at the production of content for social networks and other digital channels for customers. In addition, the area will also be responsible for analyzing data and insights from networks, curating influencers, branded content projects focused on entertainment and real-time.
As the leader of the area, Patrícia will be responsible for translating the brands’ goals to the networks with content that reverberates with generation Z.
“Brazil has the fifth largest population on social media in the world and still a great potential for new adherents. Such a vast market represents an ocean of opportunities for major advertisers. I am immensely happy and honored to be able to promote this vision at GUT”, said Patricia.
With more than 15 years of experience in the advertising market, Patrícia has worked at agencies such as Frog, Binder, Lowe, Arabella, Artplan and Heads. She was also part of the Dreamers group, where she worked with content projects for social networks for brands such as Rock In Rio, Localiza, Submarino, Uber and Itaú.
“We are excited to build a new area from scratch and create projects that are relevant to our customers and partners,” added the publicist.