With the motto “Celebre Cada Minuto”, the campaign created by Suno Paim features a film aired on open TV
Renner launched its campaign for Mother’s Day, which celebrates the bond between mothers and children during the different phases of motherhood.
With the motto “Celebre Cada Minuto”, the campaign created by Suno Paim features a film aired on open TV, packed with the anthem of Legião Urbana, “Tempo Perdido”, which shows a mother accompanying her daughter’s maturation stages.
“We prepared a campaign that reflects the importance of taking advantage of the different phases experienced in motherhood to strengthen the bond between mothers and children. The result is a film that invites everyone to appreciate the moments shared”, stated the Director of Corporate Marketing at Renner. , Maria Cristina Merçon.
To publicize the campaign, Renner prepared a series of content with the retailer’s team of influencers and a schedule of live shops, which will take place until May 2nd.
Among the broadcasts, there is the participation of the influencer Rafa Brites, with suggestions for looks for all styles; and actress and influencer Thaís Fersoza, who will present the best gift tips for each phase of motherhood.
The lives shops will take place on April 28 and May 2, at 20 pm, on Instagram, website and app. In addition to this action, Renner’s digital persona, Rennata, will bring gift tips for all styles of mothers on the brand’s social networks.
