In total, Brazil has 70 finalists and leads the region, followed by Colombia, with 27, and Argentina and Mexico, tied with 14.
The GUT São Paulo and Africa agencies occupy the top two positions among the Brazilian agencies with the most finalist entries in The One Show, according to an announcement by The One Club For Creativity, responsible for organizing the event.
GUT competes with 18 finalists. There are 13 with the “Hidden Spots” campaign, created for Heinz to show ‘hidden spots’ in Call of Duty and give players time for that ‘food’ break; and four with “New iconic kisses”, developed for Mercado Livre.
Africa entered the final with 17 entries, 11 of which with the Case Salla 2032 project, created for House of Lapland.
In total, Brazil has 70 finalists and leads the region, followed by Colombia, with 27, and Argentina and Mexico, tied with 14.
Agencies such as AlmapBBDO, Ogilvy, David, Tátil Design, TracyLocke, BETC Havas, Ogilvy, Wunderman Thompson, BETC Havas, SunsetDDBO, VMLY&R, FCB and Wieden+Kennedy also compete across the country.
