A icatua Brazilian insurance company offering solutions in Life, Pension and Capitalization Insurance, announces a program with panels and a workshop during the Rio2Cthe largest creativity meeting in Latin America, which takes place from April 26 to May 1, in Rio de Janeiro.
“Over the last five years, Icatu has made constant investments in innovation and technology that enable us to close partnerships with different audiences, from startups to fintechs, retailers, banks and credit unions. We want to reinforce, through brand experiences, the company’s expertise in innovation in line with our purpose and positive social impact of insurance. We know the relevance of Rio2C to echoing our messages and generating brand buzz”, says Cinthia Kato, director of Marketing and Channels at Icatu.
On April 27, from 10 am to 11 am, at the BrainSpace Icatuthe company participates in the panel “Investment with Purpose and its impact on society” com Luciano Snel, CEO of Icatu, Caio Ribeiro, Betterfly Country Manager in Brazila technology company considered one of the most innovative insurtechs in Latin America and Maria Carolina Lacombe, VP and Director of Community at Valor Capital Group, mediated by journalist Guto Abranches. The discussion revolves around changes in the business environment and what it means to invest with purpose, in addition to the effective impact they generate on society, in building a better future and planet.
Also on the 27th, from 2:30 pm, the director of Life Products at Icatu, Luciana Bastos, participate in the panel “Financial Inclusion”no Biodom stage, which brings together topics such as the ESG agenda, inclusion and diversity. On the occasion, the executive and other managers of initiatives aimed at financial inclusion, such as Sérgio All and Black Account, will discuss how efforts to reduce bureaucracy in access to financial services are advancing in Brazil and what still needs to be done to combat the vulnerability scenario faced by so many Brazilians.
In day April 29, from 10 amit will be the company’s turn to be present at the pitching do Rio2C Corporate Challenge. Icatu is one of the four companies that will have individual rounds with startups who signed up for the challenge. At the enrollment stage, 13 startups submitted proposals that dialogue with the digital transformation of the insurance market, thinking about how to generate new business with Open Insurance – open insurance systems in regulation in the country. Now, only three will participate in the pitching. Each one will have five minutes to defend their project with the examining board, made up of Icatu executives, who will define the winner.
“We are currently experiencing a movement of digital transformation in the company, focusing on the development of an agile culture, in addition to investments in innovation and technology, which allow us to adapt to a complex world, ready to meet the diverse demands of a more demanding society, that seeks efficiency and shorter response time. And by participating in Rio2C Corporate ChallengeIcatu seeks to connect with startups that present solutions that can further accelerate their learning and knowledge journey”, says Alexandre Vilardi, corporate vice president of Icatu.
Reflection on the future and longevity
Various actions around reflection on Time + People + Future are scheduled for Rio2C. Right at the beginning of the circuit, there will be an audiovisual and instagrammable installation materialized at the company’s stand, created by Agência V3A. The insurer’s proposal is to generate a reflection on the future and longevity, based on the association between protection, tranquility and financial planning, fundamental for a better quality of life. The messages are transmitted in panels built in LED prisms, presented in a multi-screen display.
The installation’s main theme is the force of time and how it connects with our present, impacting our future. “Welcome to the Vida Pra Toda Vida experience”, is an invitation that Icatu makes to visitors, based on its positioning. The space also has the exclusive aroma of the insurance company, the same that will be in the BrainSpace – considered one of the most successful stages of the last edition – and signed as BrainSpace icatu – generating sensory connection with the brand.
“Does each of us take care of our own time and think about the future? We decided to bring this question to the Rio2C audience because the work materializes the company’s purpose of bringing a better quality of life to people and their families through financial protection”, he adds. Cynthia.
Icatu will also cover the Rio2C activations in real time on Instagram, gathering content about the BrainSpace Icatu, panels with their spokespeople and other highlights of the event, as well as special content on LinkedIn. Using the hashtag #IcatuNoRio2C it will be possible to follow the company’s actions at the festival.
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