Launch Campaign is a sequel to the “Spies” series created by dentsuMB
Nissin Foods do Brasil launched two rather unusual flavors of noodles: chocolate and beijinho.
The launch campaign is a sequel to the “Espions” series, created by dentsuMB, starring the characters Clélio and Tonho who are given the mission to discover what was new for the brand.
In the videos, the characters finally find the secret flavors and, between discoveries and adventures, they still take the opportunity to prepare the Nissin Lámen Doce con leche.
“This is one of the company’s major launches this year, so we prepared a complete campaign to generate curiosity in the public before revealing the news”, said Ana Fossati, Marketing Manager at Nissin Foods do Brasil.
The launch of Nissin Lámen’s sweet flavors generated great repercussion among the brand’s fans and on social networks.
“Nissin is one of the most loved brands in Brazil and has always been careful to keep a light and fun conversation with its consumers. Nothing better than bringing the well-known duo Clélio and Tonho to talk about this novelty that made the internet go crazy in recent days “, says Kojiro Tanoue, Executive Creative Director at dentsuMB.
